In a press release issued a two days ago, BMW confirmed that the M sales were up this year compared to 2007. The 50 percent increase over last year and the 22, 340 vehicles sold worldwide is impressive, but in the same time deceiving. The new M E9x models were released as MY08 and as expected with the release of a new product, the sales were booming. Next year we will be able to make a fair comparison and see where BMW stands in terms of sales.
Also, the BMW dealerships are offering amazing deals on the M3s and associated with the low finance(0.9%) or lease rates(2%-4%), you get the full picture. In a conversation with a dealership, I was told that they are taking losses just to be able to clear the showrooms.
The increase in M sales helps with BMW’s revenue for this year, but that doesn’t necessarily mean the profits made on the M car is directly proportional with the “amazing” ‘08 sales.
The press releases are fun to read, but they sometimes tend to sugarcoat or misguide the reader. So, I’ll let you read it and I look forward to seeing your comments.
Thanks for the tip Streetdrift.net
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